multi-service styling firm
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Style with confidence
Daniela F. Style is a multi-service styling firm that goes beyond trends; it aims to discover and refine your personal style. Among the services we offer are wardrobe/closet editing, personal shopping, event styling, and virtual styling. Styling is more than just following fashion and trends; it's about feeling self-assured in your attire, no matter the occasion. Let your clothes be the vessel that helps express the truest version of yourself.
our services
Section Styles full-width
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Description
Tier 1: Essential Wardrobe - $450.00
A streamline styling session to refine and optimize your existing wardrobe, giving you clarity, outfit inspiration, and a refreshed personal style.
Tier 2: Signature Wardrobe - $750.00
A comprehensive wardrobe reset with expert styling, curated shopping recommendations, and a personalized strategy to elevate your style effortlessly.
Tier 3: Premium Wardrobe $1250.00
A full scale wardrobe transformation, blending strategic styling, customized shopping , and personalized refinement for a cohesive, elevated wardrobe.
The investment will depend on your commitment and needs. We can discuss your budget and goal during our complimentary session.
How to book: Fill out the contact form
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Duration: This session can be scheduled for as long as you need/ want but I recommend a minimum of two hours.
Benefits: No need to pre book with a store or worry about sizing, fitting rooms or privacy. I will schedule and have everything ready for you. Store location and hours will be discussed during our complimentary consultation.
What’s included: A private shopping session with me, where you will have expert opinion on colours, sizes and styles that best work for you. Returning and altering will be included if needed.
Investment:Starting at $75.00 Per hour
Depending on the amount of time we book you will be invoiced for my time only.
How to book: Fill out the contact form
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This can be done virtually or in person.
Duration: This service will be a minimum of two hours after the consultation. Additional time for sourcing, securing and returning items.
Benefits: Fully styled. cohesive outfits that align with your concept. Expect guidance to ensure every look translates on camera. Stress free shoot day with on the spot styling.
What’s included: Pre-shoot consultation, 1-3 fully styled look, 2 hours on set, on the spot styling support. Sourcing and returning all the clothing, footwear and accessories.
Investment: Starting at $575.00.
A custom price will be quoted after our consultation.
How to book: Fill out the contact form
Meet your stylist
Daniela F. (Figueroa) Style was created through a collection of experiences in the fashion industry. Working with high end and commercial brands for over two decades she has have gained major experience in personal and editorial styling. She has dedicated her entire career to fashion and all aspects of it, from styling to buying and everything in between.
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Save time - Daniela can do all the “not so fun” stuff of sourcing clothing, and returning.
You will learn skills that you can take with you into life, as your style journey evolves.
Budget friendly - We work within your budget, which prevent impulse buying and overspending.
Confidence - When you feel good in what you wear, that confidence is exuded and comes across to others in a positive manner, whether it's in a professional setting or socially. Clothing has the power to empower.
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Are you starting something new? A new job? Are you a new parent?
Are you entering a transitional time in your life? You may have moved, seperated, changed careers etc.
Are you lacking confidence? Do you feel like you’re in a style rut?
Are you ready to explore your personal style?
Do you lack inspiration and don’t feel inspired when you look at your wardrobe?
Do you feel overwhelmed by your closet and don’t know where to start?
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Dress my husband.
Proper sizing
Shopping delivery and/or returns.
Vacation packing
Capsul Collection building
Visit the services page to learn more.
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Working with a stylist has been on my list for many years, but finding the right one was paramount. I needed someone with impeccable style, a clear vision, and extensive experience. Daniela was all that and so much more.
From our very first meeting, she was warm, approachable, and made the entire experience incredibly comfortable. Daniela curated a stunning mood board that perfectly captured the vision I had for my style, bringing it to life in a way I hadn't been able to articulate myself.
Our closet editing session was incredibly thorough and helpful. It wasn't just about getting rid of clothes; it was about understanding why certain pieces weren't working and identifying the gaps in my wardrobe. I left feeling elated and inspired, finally seeing a clear path to how I wanted to show up in the world.
From there, Daniela's guidance and tips were invaluable. She didn't just tell me what to wear; she taught me how to put outfits together, how to shop effectively, and how to understand what truly flatters my body type. She offered practical advice on everything from accessorizing to finding the perfect fit.
Daniela genuinely cares about her clients and their style journeys. Working with her has been transformative, and I wholeheartedly recommend her to anyone looking to elevate their style and feel more confident in their own skin.
Maria Gerke - Dermatologist
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I have known Daniela for a long time and this was the first time working with her and I was so happy with all the work and amazing care she took of me and my project. We worked on a founders photoshoot, and she was so professional and helped me Creative Direct the shot when I wasn’t sure what to do. She made the entire day fun and easy to do, the clothes she styled me on where exactly what we had discussed with amazing additions. End result was magical, will definitely use her again.
Krysta Toronchuk
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It was a dream of mine to work with a stylist, but I was always nervous and self conscious. It wasn’t until I met Daniela that I felt comfortable and at ease. Her service of Closet Editing was extremely helpful. During the initial consultation Daniela made me feel comfortable to share my challenges when it came to sizing, what I wanted out of this service, and my budget. I am so pleased to have a well organized and simplified wardrobe that works for my current lifestyle. I couldn't recommend her more!
Rosa Rojas - Skin Specialist
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I hired Daniela for a closet makeover. She spent the entire day revamping my closet, and it was a worthwhile investment. We organized it into sections for immediate wear, going-out outfits, next month's choices, and items to donate. Daniela also provided great accessory and makeup/beauty suggestions tailored to my style and lifestyle. Additionally, she took my higher-value items to a consignment shop, so I can recoup some of the expenses. I wouldn't have done this on my own, and I'm happy to pay for this service. I now genuinely enjoy stepping into my closet, and I look forward to dressing up. I feel so much better when I walk out the door.